Indian feet differ from the conventional standard of measure by most brands because of which Indian women feel a lack of comfort. To solve this problem Monrow ventured into studying Indian women's feet.

More than 3000 feet were sampled by taking imprints of their feet on clay to understand the specifics of the Indian diaspora. The different shapes and sizes were measured and classified into flat, narrow, and broad feet types specifically for Indian women.

These measurements then were taken to prototype in the form of lasts which acts as a unique asset that allows us to make comfortable and fashionable shoes.